On Wednesday, a Twitter user called by name Homo Digitalis published two and a half minutes clip with inscription, “This is how Walmart envisions Shopping in the #Metaverse. ” And that vision, I have to say, looks pretty dark.
In the video, you, a disembodied shopper, walk through the virtual reality recreation of everything on your grocery list that week. There’s a virtual reality pasta sauce, a virtual reality wine, a gallon of virtual reality milk, all usefully pointed out by aggressive chipper Walman artistic collaborator projected on screen. Thatis basically just like non-meta-universal shopping, but something simple … is wrong. You can hear the noise of busy customers around you, but the store is completely empty. The food is so low that, from a distance, it hardly looks like food. At the end of the video – after you paid – your shopping cart flew to the parking lot, seemingly on its own.
In short: Thatcreepy AF. Some Twitter users who watched the clip compared the concept to some kind of retail purgatory; others called it “disturbing”Orinsane. ” Others only asked how much this kind of haunted experience is in any way superior to the kind of online shopping we currently have.
If you ask that question to most people, the answer is “no,” but if you ask Walmart, the answer is completely different; the company has called The VR store is more “immersive” and “social” than simply browsing the products on your phone, and has been doing so for years. In fact, that video shown in the original tweet is from five years ago.
Walmart first presented this short film at the 2017 SXSW festival with the help of digital marketing and product development company, Mutual Mobile, which receivables that the goal of the retail giant was to “Impress influencers” in the presence. It was Walmart then succeeded is an open question, but from Twitter’s knee-jerk response, it can be said with certainty that it is failing now. For all poorly explained advertisement surrounding The Metaverse ™, examples we’ve seen of our upcoming VR futures so far — like empty VR offices i empty VR malls—Not to feel particularly new or especially exciting.
The fact that it’s some random Twitter account promoted by WalmArt’s outdated video as something fresh and innovative, and the fact that so many people in the comments took it as a fact, really shows how stagnant some of these ideas have been.
None of this stops Meta /Facebook from advancing in all things Metaverse nonetheless, albeit with a few hiccups; while Walman artistic explosion from the past circulated on Twitter, tInformation published a new report claiming that the company had given up on plans to launch a new software OS that was planned to run his Oculus device. That OS, internally called “XROS, ” has been in development since 2017, and reportedly more than 300 people worked within the company on it.
Those in the Facebook Reality Labs team, which covers all things augmented and virtual reality, show no signs of slowing down.ough. Shortly after tThe information has published its own piece, Vice President of Engineering at Reality Labs, Gabriel Aul, tweeted that the company “is still working on a highly specialized operating system for [its] device.
“We remain very invested in this business and continue to dedicate the resources necessary to build this,” he continued, adding a link to Facebook’s job portal with a joke. “We are developing this team, not reducing it. Join us =). ”
No matter what the team does, if it’s Oculus recent ad blitz as an indication, things in the metaverse will now be as strange as they were in 2017.