Spread too thin?


Spread too thin?

Photo by Camille Villanueva at Unsplash

Today I want to share another way for your blog to round out our 10-part series. This is something that sometimes almost led to the complete cessation of my blogging.

Problem

You take on too many projects and stretch too much.

There is a fine line between:

1. Diversify your blogging interests to have a range of revenue streams to help you overcome the setbacks most blogs suffer from

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2. Have so many blogs on the go, or too many things happening on your blog, that they start to suffer because you can’t dedicate yourself to them.

Argument for diversification

I have written on numerous occasions about how smart it is to diversify when it comes to blogging for money (for example here in my 18 lessons I learned about blogging).

Diversification makes sense on several levels including:

  • More blogs (wise because most blogs go through ups and downs in terms of traffic, earnings, search engine rankings, etc.)
  • Revenue streams (don’t put all your eggs in the AdSense basket)
  • Non-blogging activities / revenue streams (looking beyond blogging to find other ways to supplement blogging revenue)

Diversifying your interests is a smart move – ask any financial advisor and you will see that the advice will almost always be to protect your bets and invest in more areas, so that when one market falls, you do not lose everything.

Problem with diversification

Although I believe it is wise to diversify – there are certain risks with the strategy. The main problem is that you run the risk of spreading too much on your blogs.

I learned this the hard way in the first few years of blogging for money. I saw what I could achieve with one blog and decided to multiply my efforts by writing up to 20 blogs at once. The result was poor quality content, stress and strain and ultimately burning bloggers.

The more I devoted myself, the less time I was able to devote to any activity – including producing interesting, useful, interesting and unique content. The course of the effect of this is that my earnings during this period did not increase nearly as much as I had hoped.

What I ended up doing was hiring a blogger to take over one of the projects I ran, killing most of my other blogs, and focusing on two blogs (ProBlogger and DPS). In doing so, I saw immediate results. Blogs to which I could focus all my blogging energy literally exploded as a result of improved content, extra time I could devote to interacting with readers, and an extra level of energy that renewed my passion for the topics I was on. writing about.

Spread too thin?

There are a number of areas where I see bloggers (including me) spreading too far including:

  • More blogs – I think that two blogs are enough for me – in b5media we have several bloggers who deal with more than that, but there comes a point where their blogs suffer if they add more.
  • Social media – It seems that every day a new social network starts. If you would accept every call and fully engage in each of them, you could easily spend a lifetime on this site.
  • Reader interaction – You can never communicate enough with readers, right? Well actually you can. It gets to the point where even a very valuable task of interacting with your readers can distract you from your basic task – creating good content.
  • Multiple revenue streams – There comes a point where if you add too many different ad networks, affiliates and other revenue streams to your blog, you can spend too much time administering them. Ad optimization, tracking results, searching for payouts, etc. – it all takes time. Sometimes it makes more sense to focus on just a few sources of income than to experiment with too many at once.

Before I go any further, let me emphasize that all of the above activities are good – but they MAY be responsible for spreading out too much. I think it is wise to have more than one blog, deal with social media, communicate with readers and experiment with new sources of income…. but not to the detriment of your basic blogging activities – especially writing content.

Tips for overwhelmed bloggers

If you’re like I’ve been to different periods in my blogging ‘career’, I have a few questions and tips for you:

What is important to you?

I think it is crucial to keep asking yourself this question. Identify your goals in blogging. What are you trying to achieve? After asking this, look at how you spend your time and determine which things you do bring you closer to your goals and which ones don’t.

Where is the energy?

Identify where the energy is within your various activities. What works and what doesn’t? What brings fruit, and what greedily drains your time and energy without any benefit? I am a big believer looking for ‘energy’ points in my life and I put more focus on them. For example, when I realized that I had spread too much with 20+ blogs, I chose two or three that worked and killed the others.

Set deadlines yourself

When I start new projects I mostly have in mind the deadline by which I want to see results. If at this point I don’t see at least some signs of life in the project, I’m either quitting the project or working on how to approach it differently to see the results I need.

Simplify your processes

What things do you have to do that you are not efficient at? I’ve always known how much time my email sucks out of the day, but I haven’t done anything about it in years. The extra pressure my inefficiency in this area of ​​my business cost me was stupid and meant I was stretching further than necessary. I’m reinventing my email processing system he gave me extra time.

What other processes suck your time? Maybe it’s email, maybe reading RSS feeds, maybe social networking, maybe it’s an activity like moderating comments? How can you simplify these important but time-consuming processes?

Outsource

Lately, a big focus has been on outsourcing (Tim ‘s 4-hour work week it may have had something to do with it). I don’t teach much of my blogging activities, but I see the point in that. At the moment, I have help in moderating the comments and I took over several writers in the DPS, which helped me a lot. Keep in mind, however, that outsourcing means managing others, which can take you even more time in the short term while people are setting up.

Be ruthless

My last piece of advice is to repeat the thoughts I shared in my post how to be a ruthless blogger. While it can be hard to leave blogs that don’t work or interrupt activities that suck up our time, the fact is that for many bloggers, it’s exactly those things that stand between success and mediocrity.

This post was first published on June 28, 2008 and updated on November 3, 2021.

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