Shure’s Aonic 40 headphones offer ANC and custom EQ for $ 249

Tracking his Aonic 50 headphones that debuted at CES 2020, Shure today announced a more affordable noise cancellation option. With the Aonic 40, the company offers a similar design to its premium model, maintaining adjustable Active Noise Canceling (ANC) and on-board controls with a slightly longer battery life than the 2020 version.

Although the Aonic 40 will debut for $ 150 less than its older brother two years ago, the new model looks no less premium. Shure opted for a combination of aluminum and nylon, revising silver and black or silver and white / brown with the Aonic 50. The 40 ear shells rotate straight and fold inward for easier storage, making them a decent travel option.


Shure says you can expect its “iconic sound” along with fully customizable EQ via the ShurePlus Play app on Android and iOS. This software will allow you to save all created settings for future access. The application also allows you to choose between three ANC options, as well as set the Environment Mode (ambient sound). Shure also says the software is equipped with a high-definition music player that works with the Aonic 40.

As is typical with headphones these days, Shure boosts call quality thanks to dual-beam microphones. Built-in controls will allow you to easily respond to them, in addition to adjusting the volume and access to ANC and ambient sound options. The company says you’ll get up to 25 hours of battery life with active noise cancellation included – compared to 20 hours on the Aonic 50. Plus, the fast charge option can offer five hours of use in 15 minutes.

The Aonic 40 is now available in black and white for $ 249.

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