Marketing and creative salary trends for 2022


Starting salaries in the U.S. for occupations are expected to rise by an average of 3.8% in 2022, with the role of “digital marketing specialist” among the top 10 – and an expected salary increase of 5.6% – according to data A Guide to Wages for 2022 by Robert Half.

Annual guides predict starting salaries for more than 500 positions in seven specializations, including marketing and creative.

In addition to projected wages, the guide covers national employment trends; data on benefits and conveniences; and Findings on Diversity, Equality and Inclusion (DEI).

These are just a few of the research findings published in the 2022 guide.

Marketing and creative leaders reported that it takes more than three weeks, on average, to staff non-managerial roles.

More than a third of marketing and creative professionals said they plan to look for a new job, mainly due to salary increases.

47% of marketing and creative employers offer workers more paid free time.

The Interactive presentation of data from the 2022 Wage Guide allows you to choose the nearest city to automatically adjust starting salaries for regional living costs, talent availability and other factors.

For example, the national average salary for a content strategist is $ 78,750, but those in Los Angeles can expect an average salary of $ 104,738.

Here is a sample of cities where starting salaries for marketing and creative roles are higher than the national average:

  • St. Louis: + 0.5%
  • Minneapolis: + 7%
  • Miami: + 10%
  • Austin: + 11%
  • Chicago: + 24%
  • Los Angeles: + 33%
  • Washington DC: + 33%
  • Boston: + 34%
  • New York: 40.5%
  • San Francisco: + 42%

Below you can find additional study results and charts from A Guide to Wages for 2022 by Robert Half, highlighting general employment and trends in benefits and allowances, as well as wage findings for traders and creatives.

National employment trends

The job market is dynamic, with a focus on flexibility, retention and the need for new skills. That is likely to remain unchanged in 2022.

Workers feel particularly empowered:

Workers feel empowered in the current labor market

Accordingly, employers are taking steps to attract and retain employees:

How employers attract and retain workers

Amenities and benefits

In the candidate market, benefits and benefits can be just as important as a salary to attract and retain top talent. Among the benefits that employees want the most are flexible work schedules and remote work options.

And here are the benefits that companies generally offer — and those that workers want most:

Supply versus demand for employment benefits

Salary: Marketing and Creative

Not surprisingly, the digital transformation of businesses has accelerated due to the ongoing pandemic, and the roles of digital marketing and advertising are particularly sought after.

The following are the national starting points for digital marketing roles:

National average salaries for roles in digital marketing

The full report provides detailed information on marketing and creative salaries for the following categories:

  • Design and production, including management, digital and UX roles
  • Content development and management
  • Advertising and marketing, including agency, corporate and digital roles
  • Public relations

Explore the wealth of information in A Guide to Wages for 2022 by Robert Half for those categories and more.

About the research: The data in the Salary Guide are based on online surveys developed by Robert Half and conducted by independent research firms in 2021. Respondents included executives, senior managers and employees from small (20-249 employees), medium (250-499) and large (500+ employees), private, public and public sector organizations across the United States.



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