DuckDuckGo to launch desktop browsers

Duckduckgo, a privacy-focused search engine, works on a desktop search engine company announced Tuesday. The browser is currently in closed beta on macOS, according to The Verge, without the announced official launch date.

Examples of DuckDuckGo browsers on desktop and mobile devices.
File: DuckDuckGo.

The DuckDuckGo browser will have “robust privacy protection that works by default, in search, browsing, email and more,” the announcement said. It will also bring a “Fire” button that clears all search history, stored data and tabs, from the mobile app to the desktop.

Why we care

DuckDuckGo now has an average more than 100 million searches per day and is the most downloaded Android browsing app in many markets. Clearly, there is a search audience and privacy-focused software, and bringing popular apps from the mobile environment to the desktop can help increase DuckDuckGo’s market share, which says makes up 9% of Americans (data from the Statistician show that figure closer to 2.5%).

In addition, introducing a second browser alternative to Chrome can reduce the user-targeted user base Google’s FLoC technology (Chrome is the only browser that supports FLoC).

More on DuckDuckGo

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About the author

George Nguyen is the editor for Search Engine Land, which covers organic search, podcasting and e-commerce. His experience is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.

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