Diva publishes a free documentary to promote education from the period.

The menstrual brand is announcing the award-winning ‘Pandora’s Box: Lifting the lid on menstruation’ on YOUTUBE to celebrate its 20th anniversary.

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Toronto, ONT, January 1, 2022 (GLOBE NEWSWIRE) – Opening of the 20th anniversary of the organization, Diva , the creator of DivaCup, are releasing their award-winning documentary Pandora’s box: Lifting the lid during menstruation . IR Films, a co-production company founded by Media One Creative and Diva, carefully explores period poverty and menstrual justice around the world, while uncovering the critical human rights issue that extends around the world and barriers, and what role those barriers play. , faced by people who have menstruation in gender inequality. The revolutionary film will become available to the public YOUTUBE today, January 1, 2022 .

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“Our conversations about menstruation have been treated as such a taboo that urgent needs focused on menstrual justice have been silenced,” said Carinne Chambers-Saini, executive producer of Pandora’s Box and CEO of Diva. “We hope that this film will be a catalyst for education, activism and progress for menstrual equality in all areas.”

Featuring different voices and perspectives fighting for change, Pandora’s Box follows artists, innovators and progressive activists who foster conversations and fight poverty in the ‘first world’ as well as around the world. Global perspectives include renowned musician and gender liberation activist Madame Gandhi and trans activist Kenny Jones, as they discuss issues around access to proper management of periods and barriers that permeate marginalized communities. These issues include access to menstrual supplies in schools, a gap often left by governments that are slow to respond to critical issues.

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Pandora’s box does not leave the area of ​​menstruation – and the taboos attached to it, untested. The film garnered critical acclaim and continues to inflame conversations about poverty from the period.

Free connection to Pandora’s box YOUTUBE .

Available images and resources here .

Pandora’s Box: Lifting the lid for menstruation is available on all major streaming platforms (Google Play, iTunes, Telus Canada’s Optic TV) and will be posted on YOUTUBE on Saturday, January 1, 2022.

Follow DivaCup on social media:


Facebook: facebook.com/thedivacup

Twitter: twitter.com/thedivacup

Instagram: @thedivacup

Ticket: @thedivacup

About IR films

IR Films is a creative partnership between MediaOne i Diva International Inc. which produces thought-provoking documentaries, rooted in storytelling, about the fairness of menstruation. Founded in 2018, IR Films was founded in Canada. His first project is the Pandora’s Box, which has a global view of the poverty of that period.


Carinne Chambers-Saini, CEO and co-founder of Diva, the manufacturer of DivaCup, is available for an on-demand interview.


Amy Saunders Diva 6472820269 ASAUNDERS@DIVACUP.COM 

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