Author Archive Pages And EAT


Google’s John Mueller answers the question of whether authors’ archives make a difference with their EAT results. John first noted that there is no such thing as an EAT score, and then gave advice that indirectly provides insight into how Google views the author’s archive pages.

Author’s archive pages

The author’s archive pages are pages that list articles published by individual writers for that website. Pages can be useful for citing the achievements and credentials of authors.

It is also useful for readers to find more articles by their favorite author.

Google’s Mueller discusses authoring archive sites and EAT

Google's John Mueller explains the pages of the Author's Archive and EAT

Is it okay not to index author archives?

The questioner noted that they had an error in tagging structured data and were considering blocking Google from indexing their authoring pages to prevent that error from appearing in the Google Search Console.

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The way to block Google from indexing a web page is by using what is called an index-free meta tag. An untagged tag is an HTML element that tells search engines not to include a web page in their index.

However, the person who asked the question was worried about whether it could affect their ranking.

There is an idea in the SEO community that the author’s archive pages could be a ranking factor.

There is a way of understanding websites in terms of expertise, authority and reliability (EAT) and the belief that these website qualities are a ranking factor.

They are not real ranking factors, they are simply the quality types of websites that Google wants to rank.

As a result, the person asking the question was concerned about the negative ranking effect of blocking Google from indexing those pages.

The person asked:

“Are they important to EAT?

Will my EAT score decrease if I don’t index the author’s archive pages? ”

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There is no EAT result

Google’s John Mueller has shattered the myth that there is an EAT result.

John Mueller explained about EAT:

“So we don’t have an EAT score.

So you don’t have to worry about that from that point of view. “

Pages without indexing will make Search Console errors disappear

Mueller then advised that without indexing those pages, the structured data notification messages in the Search Console would disappear, the problem solved, in some way.

John Mueller advised:

“And if you don’t want those pages to be indexed, then not indexing those pages will remove that notice.”

No indexing of author pages is generally fine

Mueller, who is still working on solving the problem of misconfiguration of structured data, said that if those pages are not critical, do not rank and are not important to the publisher, then it is okay to remove them.

Mueller advised:

“I assume that the structured data you use on this site is not critical to your site, it is not something we would directly display in search results anyway.

So, from that point of view, you’re probably okay with either removing structured data from those pages, without indexing those pages if they’re not critical to your site.

That would be all right. “

When not to index author pages without an index

Generally speaking, if author pages are super important factors related to ranking, Mueller would probably call for caution when removing those author pages. But he did not call for caution, he said it was okay.

But then it explores situations where it may not be right to remove those author pages.

Mueller offered his insights:

“I think I would have seen this a little differently if I had known that this is a site that really focused a lot on the authority and type of knowledge and author names, where if people are actively looking for an author name, then your collection of content could be useful. searches.

So, for these types of sites, I think it would be useful to index it.

But then you’d probably already want it to stay indexed, because they get traffic from search.

So, if you don’t see any traffic on these author pages, and they are just random people writing for your blog or something like that, then it would probably be okay not to index them. “

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Author pages not related to rankings?

An interesting thing about Mueller’s response is that the main considerations of whether or not to index had nothing to do with whether the site was on a sensitive topic that could affect people’s finances (banking, credit, mortgage) or their health.

Another interesting thing is that Mueller also did not mention any considerations regarding the ranking regarding the author’s archive website.

According to John Mueller, it is important to consider whether a website has had traffic and whether it is so important to readers that they actually searched for that author’s name.

The decision whether to refrain from non-indexing author pages depended on whether those pages were important to site visitors.

At no point in Mueller’s response did he mention any consideration regarding ranking or EAT when answering whether or not to index the author’s page.

More importantly, Mueller once again confirmed that there is no such thing as an EAT result.

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Citation

Will the author’s archive affect EAT without indexing?

Watch John Mueller discuss copyright archives and EAT in 48:01 minutes

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