6 expert tips for small business SEO strategy in 2022


Are you ready for SEO for small businesses in 2022?

If you are still trying to formulate a strategy, you are not alone. The uncertainty of ongoing pandemic-related business disruptions and changes in consumer behavior keeps retailers and SEO experts on their feet.

To help small and medium-sized businesses and marketing professionals, we asked our network of experts: “What is your best SEO advice for small and medium-sized businesses in early 2022?”

From business networking to sharing customer stories, here are the best tips for small businesses looking to improve their search rankings.

1. Touch Emerging Search Trends

Jeff Riddall, a senior product manager at OneLocal, advises all companies to focus on optimizing around thematic groups of intent-based keywords at every stage of their customers’ travels, as Google continues to refine its algorithm and ability to determine what content they are really looking for.

“Small businesses should look for it keyword capabilities and gaps in content where they can add value by answering specific questions that their clients have, ”he says.

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In addition, Riddall advises small businesses introducing e-commerce through Shopify, Amazon or other similar platforms to become aware of what it takes to optimize their product pages in those environments and the content needed to complement and support their products.

“Modern SEO is all about optimization content marketing; and those who are able to provide their customers with timely, relevant content and answers to their product-related questions are more likely to improve their search visibility, ”he adds.

2. Plan your content wisely

Clarentino Stir, CEO of Clarini Online Marketing, recommends to local businesses start producing content on their website regularly if they are not already doing so.

“They have to start thinking less as a local business and more as a media company,” she explains.

SEO consultant Anatoly Ulitovsky says: “SEO is a long game, but it is possible to increase speed with the right strategy and implementation.”

“Go deep, not wide, into your content strategy. Build authoritative content. Localization is the key to discovery, ”he says Sigarth Iyer, head of SEO code results.

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He adds: “Be a thought leader in your niche and show your expertise. Trust signals will be instrumental to domination. Get those reviews, testimonials and recognition from the industry. Prioritize accessibility, engagement and user experience in your messaging, sales process and customer travel. ”

Rebekah Conway, CEO of Content at Sweet Digital, recommends that small businesses take a holistic approach.

“Link your email, social media, PPC and content strategies together to increase reach and engagement and increase your chances of achieving your campaign goals,” she says.

3. Use the right keywords

Shiva Kumar Vogalaboyina, Senior Digital Marketing Analyst (PPC Expert) at Visaka Industries Limited, suggests small businesses focus on long keywords when creating content. This strategy will help you earn more prominent clips which will attract good traffic to your website.

Ulitovskyi agrees, adding: “Content and links are still the main ranking factors. So, covering these keywords helps to rank positions faster. Paid tools provide a good job in finding such keywords. Then check manually and filter out irrelevant topics. ”

“The last step is to choose priorities. Less, but quality is still key, “he said.

Rod Loop suggests that when you send Google review links to your customers, you should use a background search query to associate your brand with your main keyword and watch your ad fly.

Moreover, “You will get 100/100 when you have the right keyword domain URL. Making less than eight changes to any page makes your SEO easier, ”he says Anna Evans.

4. Connect with businesses in your area

Svetlana Stankovic advises that small businesses should not copy large ones.

“Find your niche and build connections with other small businesses in your area. Engage with others to do something for your community. No matter how small a business is, there are always some unique themes to be covered in a meaningful way, “she explains.

5. Share customer stories

Digital Advisor for Organic Growth Suhrud Potdar encourages entrepreneurs to start writing short stories about their daily interactions with customers at any stage of their business, from queries and product comparisons to actual sales or after-sales.

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“Make these stories part of your website basic SEO apply and share them on social networks. As simple and small as it may sound at first, it can bring more people to your brand and take you far, ”he adds.

Riddall agrees and urges businesses to “make it easier for customers by including reminders and links to your Google Business Profile, Facebook or other relevant review pages. ”

In fact, Amanda Leeman, An SEO manager in Adept Marketing, says your Google business profile could be more important for generating leads than your website.

“Make sure it’s completely filled. Make sure you use keywords in your business descriptions. Ask for reviews and don’t forget to add and fill in all your services, ”she suggests.

6. Be resourceful

“Everything you need to rank on Google is available to you when you do some strategic Google searches. The formula is there, ”he says Brandy Harworth, owner of LocalAdz.

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Riddall recommends that small businesses and SEO professionals get involved the power of tools which automate online review requirements and management because reviews have a significant impact on local search or folder package visibility, but can take some time to manage.

“Review requests can be easily initiated based on specific user actions, such as purchases or completed meetings.

Similar solutions can be used to help respond to reviews, which is also important in terms of demonstrating business responsiveness.

In addition to increased organic authority and visibility, getting and responding to online reviews is an increasingly critical driver of business growth, ”he explains.

The only thing that is certain about 2022 is that it brings continuing uncertainty. However, those small companies that are tailored to the needs of customers and users and that are positioned to respond can make the biggest gains this year.

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Featured image: Shutterstock / I LOVE YOU

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