5 SEO factors on a page to check content that does not give results

The SEO landscape is constantly changing, and so is the SEO on the site. As a result, we now need to think beyond just headlines and meta descriptions to optimize our pages for major search engines.

There are several different elements and aspects you can focus on. Ideally, you will have comprehensive SEO strategy on the site which includes best practices and innovative optimizations that will lead to long-term success.

But if you are challenged with time, budget, or other limiting factors, you may need to prioritize your efforts and show quick wins to justify further investment.

In this column, you’ll find tips on which SEO elements on the page need to start customizing for better rankings and context to help you understand why you’re making these changes at all.

What are the most important elements of SEO on a page?

There are two basic types of SEO elements on a page:


Your content elements include the written, visual and video content of your website.

The content you write and the content you embed into your website should focus on providing value to your audience.


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If your content doesn’t have a clear focus, you’re missing out on a great opportunity to provide your audience with the information they need.

Your content must also make good use of your keyword research.

If you don’t focus on keywords relevant to your audience, how can you create relevant site content that meets their needs?


An HTML element is any part of your website defined in HTML, the default code behind the scenes. This includes items such as the title, meta description, and replacement text of the image.

It also includes HTML elements that display the page.

HTML elements play a key role in communicating to Google what your site is about and how it should rank in search results.

If you do not use these elements correctly, they could negatively affect your ranking.

Image created by the author, December 2021Web html elements

5 SEO elements on the setup page for better ranking on Google

There are many ways to optimize your website for search engines, but some basic elements should be present on every page.


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Here are five SEO elements on a test and optimization page if you find that your site is not working – and as a best practice for new websites.

1. Written content

Of course, the first place you will want to draw attention to is the written content of your site. If your primary purpose of writing content is to turn your audience into paying customers, you’ll want to make sure each page focuses on delivering value to your audience.

Make sure the content you write makes good use of yours keyword research. If you don’t have a clear focus on your content, then your audience will be under a lot of pressure to engage with it.

Use HTML subtitles to structure your content and bring relevant signals to both readers and search engines.

And while we know that EAT is especially important in YMYL themes, all web content can benefit from being made to demonstrate more expertise, authority and reliability.

2. Title marks

The title tag is the “title” of your page and is the main element that search engines use to determine what your page is about. The title tag should focus on the exact keyword targeted by your page, as confirmed by Google it is a “small” ranking factor.

If you are targeting a keyword [Boston Baltimore pets], your title tag will need to include that phrase. This will help your page appear higher in search results and make it easier for your audience to find it.

See this complete guide to optimizing the title tag to learn more.

3. Page URL

URLs play a key role in SEO and user experience. Each website generates a unique URL and you should take the time to make sure yours contains the right keywords.

Try including the targeted keyword in the URL in a way that makes sense to your audience.

If they are looking for a product, you may want to include the product name in the URL. For example, if you’re targeting the keyword phrase “Boston Baltimore Pets,” then the URL might look something like this:


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Http: //www.Pets.something/boston_baltimore_pets

Including a keyword in a URL is an easy way to help Google determine the content of your site and how it should rank.

You want it too make sure the URLs of your pages are short, sweet, and to the point. Long, complicated URLs are difficult for search engines to understand and challenging for search engines.

Your URLs should be easy to decipher and remember or recognize – making it easier for your audience to type in the search bar if they need to return to a particular page.

See The ultimate guide to SEO-appropriate URL structure to learn more.

4. Image Alt Text

As more and more content creators begin to realize how vital visual elements are to a website, too many are still neglecting an important SEO element on a page: their replacement text videos and images.

Alternative text is a description of the image or video displayed behind the visual element. They don’t usually appear on a website that works well because it’s used as an alternative way for viewers to see what’s intended.


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For example, if a photo doesn’t display properly when your webpage is fully loaded, then the replacement text will take its place so the display can still understand what you were trying to show them.

If you don’t include your target keywords in your alternate text, search engines won’t index your visuals, which can be detrimental when your audience decides to search for a video or image instead of standard Google search.

Alt-text too ensures that your content is available to all who look at it.

This is because alternate text is the easiest way to tell someone using a screen reader that there is audio or video associated with the page.

These tools can be useful in enabling users with visual or hearing impairments to access certain types of content.

5. Both internal and external connections

Internal links are links that point to other content within your website. They help Google understand the context of a page and how it relates to other pages on your site.


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Look at this best practices of internal networking which can help support your SEO strategy.

On the other hand, external links point to content outside of your website. They can help you build reader trust by connecting with reputable sources and offering more information on complex or less understandable topics.

Conduct regular audits to make sure your site’s SEO is up to date

Ensuring that your SEO is on a site level is an ongoing process and should always be part of your SEO strategy.

If you have the manpower and resources to conduct regular audits at your site, you should conduct them at least once a month. See 9 page level factors to evaluate as part of your SEO audit for a checklist to help you focus your efforts.

With the right support, you can ensure that your site’s SEO is top-notch and that your site generates high-quality leads and conversions.

More resources:


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Featured image: BestForBest / Shutterstock


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